Outside of the National Hispanic/Latinx Heritage Month, which started on September 15, supporting businesses from this cultural community should be a year-long occurrence. Along with Black women, Hispanic/Latinx women and enthusiasts are top consumers of beauty products. It’s imperative to support these communities who have helped change the narrative of the beauty industry as we know it — and supporting Hispanic and Latin-owned brands is a great way to pay homage.
As many cultural groups, especially those of color, many of their lines include ingredients that represent their respective heritages or cater to skin tones that are still often forgotten about. The story of the Beautyblender by Rea Ann Silva, who founded the iconic tool of the hit television series, Girlfriends, to eyeshadows and haircare products for textured tresses — keep reading on for some of the Hispanic and Latin-owned brands you’ll want to add to you top shelf ASAP.
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Founded by Mexican makeup artist Rea Ann Silva, the Beautyblender reimaged the makeup industry two decades ago and is still a vital tool in beauty bags and caboodle kits alike. The sponge allows the makeup or any complexion products to practically melt into the skin, giving you an on-camera, fresh and dewy beat. Joanna Vargas Skincare View this post on Instagram A post shared by Joanna Vargas Skincare (@joannavargas)
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Mexican-American skincare expert Joanna Vargas has built her brand to become one of the most recognized wellness places in LA and New York. Vargas has an undying commitment to plant-based ingredients and her passion for science to create her own line of natural products. Treslúce Beauty by Becky G View this post on Instagram A post shared by Treslúce Beauty by Becky G (@treslucebeauty)
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Founded by musician Becky G, Treslúce Beauty encapsulates Mexican heritage through highly pigmented products and its sourced entirely with Latin ingredients and art. Dezi Skin View this post on Instagram A post shared by DEZI SKIN (@deziskin)
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The lovechild of YouTube star Desi Perkins, Dezi Skin embodies all of Perkin’s flawless skin secrets. Tata Harper View this post on Instagram A post shared by Tata Harper Skincare (@tataharperskincare)
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Born in Colombia, Tata Harper founded the cult-loved skincare line in 2010. All the brand’s game-changing products are sourced from 68 countries and naturally derived. Hyper Skin View this post on Instagram A post shared by Hyper Skin (@hyperskin)
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Desiree Verdejo knew the struggles people of color faced with cystic acne and hyperpigmentation as an Afro-Latina. Verdejo then launched a viral Vitamin C serum to clear the skin and give you a glowing complexion. Rare Beauty View this post on Instagram A post shared by Rare Beauty by Selena Gomez (@rarebeauty)
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Founded by singer and actress Selena Gomez in 2020, Rare Beauty promotes positive messaging and products with an inclusive shade range. JLo Beauty View this post on Instagram A post shared by JLO BEAUTY by Jennifer Lopez (@jlobeauty)
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Honestly, Jennifer Lopez is skin goals — which make JLo Beauty equally iconic. Launched in 2021, the skincare brand focuses on hydration with skin-loving ingredients such as hyaluronic acid. Ceremonia View this post on Instagram A post shared by Ceremonia (@myceremonia)
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Founded by Babba Rivera, Ceremonia has a mission-driven approach to the representation and celebration of the Latin culture through haircare. Chillhouse View this post on Instagram A post shared by Chillhouse (@chillhouse)
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Inspired by the self-care of women in her community, founder Cyndi Ramirez created Chillhouse with the ethos of prioritizing your beauty to feel good your way. Read Full Article
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